- Help native artisans
- Preserve traditional cultures
- Train apprentices
- Living wage
- Better working conditions
- Health Care
- Provide supplies
- Technical training
- Living wage
- Product to market
- Cultural appreciation
- Modern Skills
- Improved living conditions
SUSTAINABLE ART ALLIANCE
SIMPLE: Love handicraft, know the value, see excellent products with no market.
UNEXPECTED: Shipping from Morocco/Africa extremely expensive or extremely slow. Most businesses brick & mortar only, very few digital.
CONCRETE: Purchasing large quantities at market price in morocco up front and shipping to America creates living wages for artisans, sell for market price in America. Use earnings to provide materials, supplies, and training to artisans.
CREDIBLE: Active in other African nonprofits, already have successful website selling artisanal items. Visible passion and commitment.
EMOTIONAL: Providing items like sewing machines, laptops, and training dramatically improve opportunities. Providing artisans with expanded marketplaces provides sustainable sales and impetus to continue traditional crafts. Stories of traditional arts being passed through generations creates timeless connections.
STORIES: Stories of traditional arts being passed through generations creates timeless connections. Videos and stories of working conditions and need of artisans for living wages.
SCALABLE: Same framework can be used to help artisans in multiple geographic locations and markets.